SEO Squeeze #69: Are You Blending In?
One quick thing you can do to better your SEO today.
Are you blending in?
Betcha didn't think your brand was that important for Google huh? Turns out your brand can blend into the search page or stand out.
This is one of our most popular blogs in terms of organic search traffic. So I took to Google to see what everyone else saw.
As I scrolled the page I thought “I bet our brand can pop even more”. So I played around with our Favicon a bit.
The first two had words that were wayyyyy too small. You'd never be able to read them. And that third one you see is what is currently on our website. But I thought to myself… that white is really blending in.
So I made a simple switch— white to orange. And I am pumped to see if this changes any of our CTR on Google Search Console.
If you can't remember how to update your Favicon, jump back to Squeeze #5.
Pro Tip: make sure to check that “transparent background” box in Canva before you download so you don't have a silly square around your circle.
See… even I am doing these 10 minute squeeze updates with you! 😉
Happy optimizing, friend!
court & abbey
Have you met the Duo yet?
Well let's get that out of the way, shall we!? We are Abbey Oslin and Courtney Petersen, the Minnesota-based marketing experts, educators, and co-founders of a boutique marketing agency called Duo Collective. One part design and one part strategy we specialize in helping you grow your business without spending money on paid ads, specifically through SEO and branding for small business owners and creative entrepreneurs just like you!
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