SEO Squeeze #68: Can you optimize a PDF?
One quick thing you can do to better your SEO today.
DO YOU HAVE PDFS ON YOUR WEBSITE?
Think things like free guides, worksheets on blog posts, or your pricing sheet on pages that are indexed by Google?
Guess what? Google crawls those too!
But if your PDFs still have names like document1.pdf or file.pdf, you're missing a very simple SEO win.
Find a PDF on your site (your most-downloaded guide is perfect).
Rename the file to include keywords like “your-guide-to-seo.pdf”
BONUS: If you use Abode to create and download your PDF's you can add a little extra metadata in there by updating the Title property to be keyword rich too. (image below) P.s. I always ask Courtney to do this for me since I am the non-designer of the Duo and don't ever open or use Adobe. 😉
Finally, you'll re-upload the PDF and update any links pointing to it on your site.
Descriptive file names help Google understand and rank your PDF in both web and document search.
Now if you have a PDF on your website, run off and do this with your 10 minutes you've set aside for SEO Squeeze.
Happy optimizing, friend!
court & abbey
Have you met the Duo yet?
Well let's get that out of the way, shall we!? We are Abbey Oslin and Courtney Petersen, the Minnesota-based marketing experts, educators, and co-founders of a boutique marketing agency called Duo Collective. One part design and one part strategy we specialize in helping you grow your business without spending money on paid ads, specifically through SEO and branding for small business owners and creative entrepreneurs just like you!
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