SEO Squeeze #5: Let's Make It Cute
One quick thing you can do to better your SEO today.
UPDATE YOUR FAVICON
A Search Engine Result Page (SERP) is more visual now than ever before. See that cute little peace sign image next to our brand name? That is called a Favicon and it will show up alongside your brand for every page of your website.
Usually, because of how teeny tiny these are, they should be submarks or icons of your brand vs. the full logo.
Open a Canva doc to size 16 x 16 (yep, teeny tiny) and drop in a submark or icon. Then upload that to your website platform.
Most of the time these are found in the “Site Settings” section. But if you aren't sure, just Google “Update my Favicon for Showit / Shopify / Squarespace / etc.”
And now you've just made your website more visually appealing on search! 👏
Happy optimizing, friend!
court & abbey
Have you met the Duo yet?
Well let's get that out of the way, shall we!? We are Abbey Oslin and Courtney Petersen, the Minnesota-based marketing experts, educators, and co-founders of a boutique marketing agency called Duo Collective. One part design and one part strategy we specialize in helping you grow your business without spending money on paid ads, specifically through SEO and branding for small business owners and creative entrepreneurs just like you!
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