SEO Squeeze #42: Watch Out for Duplicate Content
One quick thing you can do to better your SEO today.
Check for Duplicate Content
"Your Sunday Squeeze” has kind of a nice ring to it… Should we swap these from Friday to Sunday?? Let me know!
Duplicate content can actually hold your site back from ranking its best on Google.
Duplicate content means having identical or highly similar text on multiple pages of your website, which can confuse search engines and impact your rankings. Typically this means more than 50% of your content is duplicate.
An example on our own website could be our blog category pages like this SEO page vs. this branding page. What could we do to fix this?
We already have unique headlines and copy on each blog category page which is an often missed opportunity we see with our clients.
We could add a section on each page that speaks to our SEO or Branding offerings.
Add a section that mentions unique freebies related to SEO or Branding.
Rather than the combined introduction, we could introduce just Court on the branding page or just Abbey on the SEO page.
All of these would help make the page more unique to just SEO / branding educational content related to our business.
How would you do this for your website? Don't worry, it's easy!
Enter Siteliner (yep, it's free!). This tool scans your website and spots any duplicate content that might be confusing search engines. Here's how to use it:
Head to siteliner.com.
Pop in your website's URL.
In just a few seconds, you'll get a report showing where any duplicate content lives on your site.
Why does this matter? Duplicate content can keep your site from reaching its full potential. By making sure each page is unique, you'll help Google understand your content better—and that means better rankings and more visibility!
Give it a try!
Happy optimizing, friend!
court & abbey
Have you met the Duo yet?
Well let's get that out of the way, shall we!? We are Abbey Oslin and Courtney Petersen, the Minnesota-based marketing experts, educators, and co-founders of a boutique marketing agency called Duo Collective. One part design and one part strategy we specialize in helping you grow your business without spending money on paid ads, specifically through SEO and branding for small business owners and creative entrepreneurs just like you!
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